This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190826005437/en/
The GUESS SPORT collection remasters popular graphics and pieces from GUESS archives with an emphasis on cut and sew. Men’s and Women’s pieces ranging from classic sweatshirts and sweatpants to t-shirts, workout tights and more in vivid hues of purple, forest green, as well as heather grey. The GUESS SPORT capsule collection prices range from
Additionally, GUESS SPORT tapped LA-based streetwear brands Babylon, ROKIT, Pleasures,
The GUESS Sport capsule collections will begin launching on guessjeans.com starting with GUESS Sport on
The GUESS Sport festival presented by Buchanan’s was open to the public, offering consumers not only a buzzy marketplace to shop the collaborations, but also exciting exhibitions including a programmed soccer field and basketball court, a carnival area, skate park, car show, a sporting goods store where attendees can shop the collaborations as well as a stage with special performances by local artists. Each sporting ground showcased professionals and amateurs alike performing and competing in various contests such as slam dunk and three-point competitions, awarding trophies to winners.
The unique, outdoor activation was complete with LA’s most coveted food vendors, 40Love Afters Ice Cream, Amazebowls, Ground House Burger, Happy Ice, Harun food truck,
YG was the headliner of Saturday’s performances, while Shoreline Mafia headlined for Sunday’s performances, adding to the non-stop entertainment and sporting events, celebrating the renewed energy of Downtown L.A., where parent company
Notable guests included:
Interviews and more content available upon request.
Links to photo galleries below:
SATURDAY EVENT IMAGERY:
SUNDAY EVENT IMAGERY:
Hi Res Flay Lay Images of Collection
GUESS SPORT Campaign + Collaboration Images
GUESS, the globally recognized brand, is proud to introduce
BUCHANAN’S Blended Scotch Whisky is the ultimate choice for those who are working hard to follow their dreams and who enjoy sharing their success with others. BUCHANAN’S is a proud champion of Hispanic culture and believes Es Nuestro Momento to celebrate the new generation of leaders and their contributions to American culture. The BUCHANAN’S brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan’s commitment to creating the finest blended Scotch Whiskies. The BUCHANAN’S Portfolio features five award-winning marques, including: BUCHANAN’S 12-Year-Old DeLuxe, BUCHANAN’S Master, BUCHANAN’S Select 15-Year-Old, BUCHANAN’S 18-Year-Old Special Reserve and BUCHANAN’S Red Seal. All of these marques have been recognized in the most prestigious international spirits competitions. For more information, visit www.BuchanansWhisky.com or connect with us on