LOS ANGELES, March 3, 2005 /PRNewswire-FirstCall via COMTEX/ -- Guess?, Inc. (NYSE: GES) today reported that total February retail sales for the four weeks ended February 26, 2005 were $37.3 million, an increase of 8.0% from sales of $34.5 million for the four weeks ended February 28, 2004. Comparable store sales for the February period increased 1.8%.

As a reminder, the Company previously announced that it has adopted the National Retail Federation (NRF) calendar for monthly sales reporting beginning in January 2005. Comparable store sales for February 2004 increased by 14.8% under the NRF calendar, as well as on an as-reported basis.

Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, accessories and related consumer products. On February 26, 2005 the Company owned and operated 284 retail stores in the United States and Canada. The Company also distributes its products through better department and specialty stores around the world. For more information about the Company, please visit www.guess.com.

Except for historical information contained herein, certain matters discussed in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are only expectations, and involve known and unknown risks and uncertainties, which may cause actual results in future periods and other future events to differ materially from what is currently anticipated. Factors which may cause actual results in future periods to differ from current expectations include, among other things, the continued availability of sufficient working capital, the successful integration of new stores into existing operations, the continued desirability and customer acceptance of existing and future product lines (including licensed product lines), possible cancellations of wholesale orders, the success of competitive products, and the availability of adequate sources of capital. In addition to these factors, the economic and other factors identified in the Company's most recent annual report on Form 10-K for the fiscal year ended December 31, 2003 including but not limited to the risk factors discussed therein, could affect the forward-looking statements contained herein and in the Company's other public documents.

Contact:  Carlos Alberini
               President & Chief Operating Officer
               (213) 765-3582

               Frederick G. Silny
               SVP & Chief Financial Officer
               (213) 765-3289

               Wendi Kopsick
               Kekst and Company
               (212) 521-4800

SOURCE Guess?, Inc.

Carlos Alberini, President & Chief Operating Officer, +1-213-765-3582, or
Frederick G. Silny, SVP & Chief Financial Officer, +1-213-765-3289, both of
Guess?, Inc.; or Wendi Kopsick of Kekst and Company, +1-212-521-4800, for Guess?,
Inc.

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