Guess?, Inc. September Comparable Store Sales Up 13.6%
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Guess?, Inc. September Comparable Store Sales Up 13.6%
                    September Total Retail Sales Up 17.2%

                Third Quarter Comparable Store Sales Up 10.9%

LOS ANGELES, Sept. 30 /PRNewswire-FirstCall/ -- Guess?, Inc. (NYSE: GES) today reported that total September retail sales for the four weeks ended September 25, 2004 were $37.7 million, an increase of 17.2% from sales of $32.2 million for the four weeks ended September 27, 2003. Comparable store sales for the September period increased 13.6%. The Company noted that, in an effort to maintain clean inventories, promotional activity was somewhat higher than planned for the month.

Total retail sales for the third quarter ended September 25, 2004 increased 15.7% to $132.1 million from $114.2 million for the third quarter of 2003. Comparable store sales increased 10.9% during the third quarter of 2004.

Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, accessories and related consumer products. At September 25, 2004 the Company owned and operated 269 retail stores in the United States and Canada. The Company also distributes its products through better department and specialty stores around the world. For more information about the Company, please visit www.guess.com.

Except for historical information contained herein, certain matters discussed in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are only expectations, and involve known and unknown risks and uncertainties, which may cause actual results in future periods and other future events to differ materially from what is currently anticipated. Factors which may cause actual results in future periods to differ from current expectations include, among other things, the continued availability of sufficient working capital, the successful integration of new stores into existing operations, the continued desirability and customer acceptance of existing and future product lines (including licensed product lines), possible cancellations of wholesale orders, the success of competitive products, and the availability of adequate sources of capital. In addition to these factors, the economic and other factors identified in the Company's most recent annual report on Form 10-K for the fiscal year ended December 31, 2003 including but not limited to the risk factors discussed therein, could affect the forward-looking statements contained herein and in the Company's other public documents.

For further information please contact: Carlos Alberini, President & Chief Operating Officer, +1-213-765-3582, or Frederick G. Silny, SVP & Chief Financial Officer, +1-213-765-3289, both of Guess?, Inc.; or Wendi Kopsick of Kekst and Company, +1-212-521-4800, for Guess?, Inc.

SOURCE  Guess?, Inc.
    -0-                             09/30/2004
    /CONTACT:  Carlos Alberini, President & Chief Operating Officer,
+1-213-765-3582, or Frederick G. Silny, SVP & Chief Financial Officer,
+1-213-765-3289, both of Guess?, Inc.; or Wendi Kopsick of Kekst and Company,
+1-212-521-4800, for Guess?, Inc./
    /Web site:  http://www.guess.com /
    (GES)

CO:  Guess?, Inc.
ST:  California
IN:  FAS REA TEX
SU:

LP 
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6907 09/30/2004 08:01 EDT http://www.prnewswire.com