Guess?, Inc. Names Marc Fisher LLC as New Footwear Licensee
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Guess?, Inc. Names Marc Fisher LLC as New Footwear Licensee

LOS ANGELES, Jan. 14 /PRNewswire-FirstCall/ -- Guess?, Inc. (NYSE: GES) today announced an exclusive licensing agreement with Marc Fisher LLC to develop, manufacture, and distribute athletic and fashion footwear under the Guess? trademark in the United States and selected additional countries worldwide. The initial term of the agreement is for ten years and includes an option for renewal. The new footwear lines will launch during the fall 2005 season.

Marc Fisher is a footwear industry veteran with more than 25 years of experience at Nine West and its predecessor and is the son of Nine West co-founder Jerome Fisher.

Paul Marciano, Co-Chairman and Co-CEO of Guess?, Inc. said, "With the selection of Marc Fisher as our partner for this license, we are taking an important step in expanding the presence of Guess? footwear both domestically and globally. We see significant opportunities for this business and, through our joint efforts, we will be well positioned to fully realize the great potential of the Guess? brand in the worldwide footwear market."

Marc Fisher, CEO of Marc Fisher LLC, said, "Guess? is an outstanding global lifestyle brand with an exceptional group of licensees. We are proud to be one of those partners. We are particularly excited by the synergy between our team and the Guess? organization."

Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, accessories and related consumer products. At December 31, 2004, the Company owned and operated 287 retail stores in the United States and Canada. The Company also distributes its products through better department and specialty stores around the world. For more information about the Company, please visit www.guess.com.

Except for historical information contained herein, certain matters discussed in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are only expectations, and involve known and unknown risks and uncertainties, which may cause actual results in future periods and other future events to differ materially from what is currently anticipated. Factors which may cause actual results in future periods to differ from current expectations include, among other things, the continued availability of sufficient working capital, the successful integration of new stores into existing operations, the continued desirability and customer acceptance of existing and future product lines (including licensed product lines), possible cancellations of wholesale orders, the success of competitive products, and the availability of adequate sources of capital. In addition to these factors, the economic and other factors identified in the Company's most recent annual report on Form 10-K for the fiscal year ended December 31, 2003 including but not limited to the risk factors discussed therein, could affect the forward-looking statements contained herein and in the Company's other public documents.

For further information please contact: Carlos Alberini, President & Chief Operating Officer, +1-213-765-3582, or Frederick G. Silny, SVP & Chief Financial Officer, +1-213-765-3289, both of Guess?, Inc.; or Wendi Kopsick of Kekst and Company, +1-212-521-4800, for Guess?, Inc.

SOURCE  Guess?, Inc.
    -0-                             01/14/2005
    /CONTACT:  Carlos Alberini, President & Chief Operating Officer,
+1-213-765-3582, or Frederick G. Silny, SVP & Chief Financial Officer,
+1-213-765-3289, both of Guess?, Inc.; or Wendi Kopsick of Kekst and Company,
+1-212-521-4800, for Guess?, Inc./
    /Web site:  http://www.guess.com /
    (GES)

CO:  Guess?, Inc.; Marc Fisher LLC
ST:  California
IN:  FAS TEX REA
SU:  LIC

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5929 01/14/2005 08:30 EST http://www.prnewswire.com