LOS ANGELES, Jan. 6 /PRNewswire-FirstCall/ -- Guess?, Inc. (NYSE: GES) today reported that total December retail sales for the fiscal month ended December 31, 2004 were $79.9 million, an increase of 13.2% from sales of $70.5 million for the fiscal month ended December 31, 2003. Comparable store sales for the December period increased 5.6%. As the Company anticipated, the retail environment for the month was promotional.

The Company noted that fiscal December 2004 included 34 days compared to 32 days in the December 2003 fiscal period. On a comparable 32-day basis, comparable store sales for December 2004 increased 1.4%.

For the fourth quarter ended December 31, 2004, total retail sales increased 11.5% to $172.0 million compared to $154.2 million for the fourth quarter of 2003. Comparable store sales increased 4.4% during the fourth quarter of 2004.

For the fiscal year ended December 31, 2004, total retail sales increased 15.9% to $518.9 million compared to $447.7 million for the prior fiscal year. Comparable store sales increased 9.9% for the 2004 fiscal year.

Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, accessories and related consumer products. At December 31, 2004 the Company owned and operated 287 retail stores in the United States and Canada. The Company also distributes its products through better department and specialty stores around the world. For more information about the Company, please visit www.guess.com.

Except for historical information contained herein, certain matters discussed in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are only expectations, and involve known and unknown risks and uncertainties, which may cause actual results in future periods and other future events to differ materially from what is currently anticipated. Factors which may cause actual results in future periods to differ from current expectations include, among other things, the continued availability of sufficient working capital, the successful integration of new stores into existing operations, the continued desirability and customer acceptance of existing and future product lines (including licensed product lines), possible cancellations of wholesale orders, the success of competitive products, and the availability of adequate sources of capital. In addition to these factors, the economic and other factors identified in the Company's most recent annual report on Form 10-K for the fiscal year ended December 31, 2003 including but not limited to the risk factors discussed therein, could affect the forward-looking statements contained herein and in the Company's other public documents.

     Contact:  Carlos Alberini
               President & Chief Operating Officer
               (213) 765-3582

               Frederick G. Silny
               SVP & Chief Financial Officer
               (213) 765-3289

               Wendi Kopsick
               Kekst and Company
               (212) 521-4800


SOURCE  Guess?, Inc.
    -0-                             01/06/2005
    /CONTACT:  Carlos Alberini, President & Chief Operating Officer,
+1-213-765-3582, or Frederick G. Silny, SVP & Chief Financial Officer,
+1-213-765-3289, both of Guess?, Inc.; or Wendi Kopsick of Kekst and Company,
+1-212-521-4800, for Guess?, Inc./
    /Web site:  http://www.guess.com /
    (GES)

CO:  Guess?, Inc.
ST:  California
IN:  FAS REA TEX
SU:  SLS ERP

AI-JH 
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2081 01/06/2005 08:31 EST http://www.prnewswire.com