LOS ANGELES, Sep 7, 2004 /PRNewswire-FirstCall via COMTEX/ -- Guess?, Inc. (NYSE: GES) announced today that the Company will be presenting at the Morgan Keegan Equity Conference at the JW Marriott Hotel in New Orleans on Friday, September 10, 2004 at 11:40 a.m., Eastern Time (10:40 a.m., Central Time). The Company will be represented at the conference by Carlos E. Alberini, President and Chief Operating Officer, and Frederick G. Silny, Senior Vice President and Chief Financial Officer.

The presentation will also be available via live webcast. Interested parties can access the event at www.guess.com via the "Investor's Info" link from the "About Guess, Inc." section of the site. The webcast will be available for 30 days following the conference.

Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, accessories and related consumer products. As of August 28, 2004, the Company operated 267 retail stores in the United States and Canada. The Company also distributes its products through better department and specialty stores around the world. For more information about the Company, please visit www.guess.com.

Except for historical information contained herein, certain matters discussed in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are only expectations, and involve known and unknown risks and uncertainties, which may cause actual results in future periods and other future events to differ materially from what is currently anticipated. Factors which may cause actual results in future periods to differ from current expectations include, among other things, the continued availability of sufficient working capital, the successful integration of new stores into existing operations, the continued desirability and customer acceptance of existing and future product lines (including licensed product lines), possible cancellations of wholesale orders, the success of competitive products, and the availability of adequate sources of capital. In addition to these factors, the economic and other factors identified in the Company's most recent annual report on Form 10-K for the fiscal year ended December 31, 2003 including but not limited to the risk factors discussed therein, could affect the forward-looking statements contained herein and in the Company's other public documents.

     Contact:  Carlos Alberini
               President & Chief Operating Officer
               (213) 765-3582

               Frederick G. Silny
               SVP & Chief Financial Officer
               (213) 765-3289

               Wendi Kopsick
               Kekst and Company
               (212) 521-4800

SOURCE Guess?, Inc.

Carlos Alberini, President & Chief Operating Officer,
+1-213-765-3582, or Frederick G. Silny, SVP & Chief Financial Officer,
+1-213-765-3289, both of Guess?, Inc.; or Wendi Kopsick of Kekst and Company,
+1-212-521-4800, for Guess?, Inc.

http://www.guess.com