Los Angeles, CA - July 13, 2007 - GUESS?, Inc. - The American lifestyle brand famous for its trend-setting denim is proud to announce that it will stop purchasing fur in any of the apparel collections as of September 1, 2007. Any clothing using fur already in production will be phased out of sales channels by April 2008.

GUESS supports the prevention of cruelty to animals. In addition, there have been many new and exciting developments in textile technology. GUESS?, Inc. will continue to strongly pursue original and inventive methods of design and production with the use of faux fur. The immense variety of faux furs on the market today is not only comparable to actual fur, but also offers more room for creativity. GUESS?, Inc. is proud to maintain its commitment to class and innovation.

Beginning in April 2008, GUESS?, Inc. will commit to the exclusive use of premium faux fur and will no longer sell any real fur products in any of its clothing collections. As always, GUESS?, Inc. promises to deliver a full line of glamorous clothing and accessories.

About GUESS?, Inc.
Established in 1981, GUESS began as a denim company and has since successfully grown into a global lifestyle brand. Today, GUESS designs, markets and distributes full collections of women's, men's and children's apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have established the brand as a household name. GUESS is distributed throughout the United States and Canada in fine department and specialty stores, its retail and factory stores, and on its online store www.GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia, and the Middle East. In addition to shopping online, you can find more information on GUESS at www.guess.com.

Press Contact:

Todd Silver
GUESS?, INC.
213-765-3612
213-765-7645 fax
tsilver@guess.com