================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

       Date of Report (Date of earliest event reported): October 15, 2004
                                                        (October 15, 2004)

                                  GUESS?, INC.
             (Exact name of registrant as specified in its charter)

                                    Delaware
                 (State or other jurisdiction of incorporation)

        1-11893                                             95-3679695
(Commission File Number)                      (IRS Employer Identification No.)

              1444 S. Alameda Street Los Angeles, California 90021
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (213) 765-3100

                                 Not applicable
          (Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:

|_| Written communications pursuant to Rule 425 under the Securities Act
    (17 CFR 230.425)

|_| Soliciting material pursuant to Rule 14a-12 under the Exchange Act
    (17 CFR 240.14a-12)

|_| Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange
    Act (17 CFR 240.14d-2(b))

|_| Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange
    Act (17 CFR 240.13a-4(c))

================================================================================

Item 7.01. Regulation FD Disclosure. Guess?, Inc. issued a press release on October 15, 2004. The press release announced its plans to buy its European jeanswear licensee. The press release is attached as Exhibit 99.1 and is hereby incorporated by reference in its entirety. The information in this Form 8-K is being furnished under Item 7.01 and shall not be deemed to be "filed" for the purposes of Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act"), or otherwise subject to the liabilities of such section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing. 2

Item 9.01. Financial Statements and Exhibits. (c) Exhibits 99.1 Press Release of Guess?, Inc. dated October 15, 2004 (Guess?, Inc. Plans to Buy its European Jeanswear Licensee) 3

SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, Guess?, Inc. has duly caused this report to be signed on its behalf by the undersigned, hereunto duly authorized, in the City of Los Angeles, State of California, on October 15, 2004. GUESS?, INC. By: /s/ Maurice Marciano ------------------------------ Maurice Marciano Co-Chairman of the Board, Co-Chief Executive Officer and Director 4

EXHIBIT INDEX Exhibit No. Description - ----------- ----------- 99.1 Press Release of Guess?, Inc. dated October 15, 2004. (Guess?, Inc. Plans to Buy its European Jeanswear Licensee) 5

            Guess?, Inc. Plans to Buy Its European Jeanswear Licensee

      LOS ANGELES,  Oct. 15  /PRNewswire-FirstCall/  -- Guess?, Inc. (NYSE: GES)
has announced that its wholly-owned subsidiary,  Guess Italia S.r.l., has agreed
to acquire  90% of the shares of Maco  Apparel,  S.p.A.  ("Maco"),  the  Italian
licensee of Guess  jeanswear  for men and women in Europe,  from Fingen  Apparel
B.V. Guess?, Inc. currently owns the remaining 10% of Maco.

      The closing of the  transaction is anticipated to occur in January,  2005,
subject to the completion of final documentation and due diligence.

      "The  acquisition  of our  European  jeanswear  licensee at this time is a
tremendous fit with the rest of our organization from a cultural,  strategic and
operational point of view. Guess's global platform will provide the resources to
greatly expand our European  operations.  Part of the  transaction  will include
stores  in Rome,  Milan  and Paris as well as in  London  and  Amsterdam,"  said
Maurice Marciano,  Co-Chairman and Co-CEO of Guess?,  Inc.

      Guess?,  Inc.  plans to open many new  stores  throughout  Europe,  either
directly or through its  distributors,  in cities  such as  Istanbul,  Budapest,
Warsaw and Barcelona.

      Guess?,  Inc.  designs,  markets,  distributes  and  licenses a  lifestyle
collection of contemporary  apparel,  accessories and related consumer products.
At September  25, 2004 the Company  owned and operated 269 retail  stores in the
United  States and Canada.  The Company also  distributes  its products  through
better  department and specialty  stores around the world.  For more information
about the Company, please visit www.guess.com.

      Except  for  historical  information  contained  herein,  certain  matters
discussed in this press  release are  forward-looking  statements  that are made
pursuant to the safe harbor  provisions  of the  Private  Securities  Litigation
Reform  Act of  1995.  Forward-looking  statements  are only  expectations,  and
involve  known and  unknown  risks  and  uncertainties,  which may cause  actual
results in future periods and other future events to differ materially from what
is  currently  anticipated.  Factors  which may cause  actual  results in future
periods to differ from current  expectations  include,  among other things,  the
continued availability of sufficient working capital, the successful integration
of new stores into existing operations,  the continued desirability and customer
acceptance of existing and future  product  lines  (including  licensed  product
lines),  possible  cancellations of wholesale orders, the success of competitive
products,  and the availability of adequate  sources of capital.  In addition to
these factors,  the economic and other factors  identified in the Company's most
recent  annual  report on Form 10-K for the fiscal year ended  December 31, 2003
including but not limited to the risk factors  discussed  therein,  could affect
the  forward-looking  statements  contained  herein and in the  Company's  other
public documents.

     Contact:  Carlos Alberini
               President & Chief Operating Officer
               (213) 765-3582

               Frederick G. Silny
               SVP & Chief Financial Officer
               (213) 765-3289

               Wendi Kopsick
               Kekst and Company
               (212) 521-4800

SOURCE  Guess?, Inc.
    -0-                             10/15/2004
    /CONTACT:  Carlos Alberini, President & Chief Operating Officer,
   +1-213-765-3582, or Frederick G. Silny, SVP & Chief Financial Officer,
   +1-213-765-3289, both of Guess?, Inc.; or Wendi Kopsick of Kekst and Company,
   +1-212-521-4800, for Guess?, Inc./
    /First Call Analyst: /
    /FCMN Contact: paulme@guess.com /
    /Web site:  http://www.guess.com /
    (GES)

CO:  Guess?, Inc.; Guess Italia S.r.l.; Maco Apparel, S.p.A.
ST:  California
IN:  REA FAS
SU:  TNM