NEW YORK--(BUSINESS WIRE)--Jan. 22, 2019--
The Spring 2019 Marciano advertising campaign features rising star,
Nadine Mirada alongside models Erin Cummins and Zac Taylor in a series
of images that transport the viewer on a journey at sea with the
piercing blue water in the distance.
This press release features multimedia. View the full release here:
Marciano Unveils the Spring 2019 Collection and Advertising Campaign (Photo: Business Wire)
The campaign, art directed by Paul Marciano, Co-founder of GUESS?, Inc.
and photographed through the lens of Derek Kettela displays the models
evoking the strong sensuality and spirit of the collection. Set against
Marina Del Rey’s clear blue water, Erin Cummins, Nadine Mirada and Zac
Taylor wear the key silhouettes of the season, complimented by the
vibrant colors of the spring line.
“I am proud to introduce our newest GUESS and Marciano model, Nadine
Mirada,” says Paul Marciano. “After initially being rejected by the
industry for her extreme curves, she has led a movement that encourages
and embraces real women’s bodies. Nadine is proof that self-acceptance
leads to big rewards and this campaign represents just that.”
For women, floor-length maxis and above-the-knee party dresses dominate
the delivery with hyper-saturated floral prints in coral color tones
mixed with light to dark blues. Mini dresses with sequin and animal
print detailing add a luxe touch to the silhouettes; while wide-leg
pants sets in crisp white add a dose of sophistication to the
collection. For men, clean and refined blazers and dress pants are given
a splash of color with clean, crisp button-down shirts to tie together
Look for these Marciano images in upcoming issues of top international
fashion and lifestyle magazines, in Marciano retail stores, on
collateral materials and online.
Marciano, the first brand extension from GUESS, Inc., follows suit in
true GUESS style with apparel and accessories that are on the edge of
the fashion forefront. This contemporary runway-inspired collection,
designed for the fashion forward woman, is daringly sexy, yet has highly
sophisticated style that represents pure glamour in everyday fashion.
Marciano designs, markets and distributes full collections of women’s
apparel as well as accessories. Marciano boutiques are located in North
America, as well as international metropolitan centers throughout the
globe. You can also find the Marciano collection in select flagship
GUESS store locations, specialty stores, and online at Marciano.com.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since
successfully grown into a global lifestyle brand. Guess?, Inc. designs,
markets, distributes and licenses a lifestyle collection of contemporary
apparel, denim, handbags, watches, footwear and other related consumer
products. Guess? products are distributed through branded Guess? stores
as well as better department and specialty stores around the world. As
of November 3, 2018, the Company directly operated 1,108 retail stores
in the Americas, Europe and Asia. The Company’s licensees and
distributors operated 584 additional retail stores worldwide. As of
November 3, 2018, the Company and its licensees and distributors
operated in approximately 100 countries worldwide. For more information
about the Company, please visit www.guess.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190122005738/en/
Source: GUESS?, Inc.