Introducing the Spring 2019 GUESS Advertising Campaign
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Introducing the Spring 2019 GUESS Advertising Campaign

NEW YORK--(BUSINESS WIRE)--Feb. 4, 2019-- GUESS is proud to introduce models Viki Odintcova, Kristina Krayt, Mishel Gerzig, Gulsina Kalimullina and Andrea Damante in the Spring 2019 advertising campaign shot in Palma de Mallorca, Spain.

This press release features multimedia. View the full release here:

Introducing the Spring 2019 GUESS Advertising Campaign (Photo: Business Wire)

Introducing the Spring 2019 GUESS Advertising Campaign (Photo: Business Wire)

The campaign, art directed by Paul Marciano, Co-founder of GUESS?, Inc., and shot by fashion photographer Tatiana Gerusova, captures the models wearing Spring’s key ready-to-wear pieces complimented by a mixture of the season’s accessories. For women, brightly colored floral maxi dresses in yellow and red are the stand-outs of the season and are anchored by a variety of denim looks that serve as staple pieces in any wardrobe. For men, short-sleeve printed shirts topped with a classic or distressed denim jacket provide the ultimate cool look.

The handbag assortment offers a selection of designs that cater to Spring’s hottest trends including waist bags, oversized totes and structured satchels in a wide range of textures and patterns. The eyewear collection includes a mixture of retro-inspired oversized cat-eye styles with reflective lenses as well as classic aviators. Timeless watch styles have rose gold, silver and gold metal faces and straps. For jewelry, oversized hoop earrings paired with silver metal chokers create a fashion-forward look, while vibrant fringe earrings in red add a pop of color to any wardrobe.

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of November 3, 2018, the Company directly operated 1,108 retail stores in the Americas, Europe and Asia. The Company’s licensees and distributors operated 584 additional retail stores worldwide. As of November 3, 2018, the Company and its licensees and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit

Source: GUESS?, Inc.

Kaitlyn Quail
GUESS?, Inc.