GUESS Steps Up Its Efforts in Sustainability to Contribute to a Better World
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181023005767/en/
GUESS - ICO Image (Photo: Business Wire)
Backed by an in-store, digital and online marketing campaign and as part
of the company’s sustainability plan, GUESS is encouraging customers to
extend the life of their clothing and shoes through this recycling
program. In exchange for bringing in 5 or more items of clothing or
shoes to any local GUESS,
In its commitment to circular fashion and sustainability education,
GUESS has created a video for the RESOURCED program to helpillustrate the meaning of clothing and shoe’s “next best life.”
GUESS has teamed up with a few local partners - such as a cotton farmer,
meal delivery service, and music recording studio - to tell the story of
how clothing and shoes may be “resourced” or recycled into something
new. GUESS’s video on the RESOURCED program is available on GUESS’s
GUESS has partnered with I:CO to reduce textile waste and help create a circular fashion system where unwanted apparel and footwear can be continuously reprocessed and reused in a closed loop production cycle. Through I:CO’s innovative retail take-back system and worldwide infrastructure, wearable items get a new life as secondhand goods. Unwearable items are resourced into new products like cleaning cloths or recycled into fibers for products such as insulation and new textiles. Reusing and recycling saves resources and allows valuable raw materials to be reprocessed, ultimately helping to protect our environment.
“We admire GUESS’ sustainability efforts and its commitment to textile
“GUESS has joined a global industry pledge to promote a circular fashion
system – the idea that fashion should last, and be continuously
repurposed, reused and recycled,” says
GUESS’ commitment to circular fashion is part of the GUESS Sustainability Plan that was disclosed in its independently audited FY16-17 sustainability report published last year. For more information on GUESS Sustainability, please visit sustainability.guess.com.
#SustainableisSexy #RESOURCED #LoveGUESS
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.
I:CO®, short for I:Collect, is a global solutions provider for apparel, footwear and other textiles collection, certified sorting, reuse and recycling. Through its innovative retail take-back system and worldwide infrastructure, I:CO aims to keep consumers’ used clothing and shoes in a continuous closed loop production cycle where these good can be reprocessed and reused again and again. This reduces waste, preserves resources, and protects the environment. For more information, please visit: www.ico-spirit.com.
Kaitlyn Quail, 212.852.0568