Global brand launches men’s + women’s capsule collection made with environmentally conscious materials and processes
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The women’s GUESS Eco collection includes a range of denim jeans, a trucker jacket, 100% Organic cotton logo and graphic t-shirts and a 100% Organic cotton logo bodysuit. For men, slim tapered denim jeans in a medium & light wash are outfitted with a selection of 100% Organic cotton logo and button-down shirts to complete the look. The denim offered in the GUESS Eco collection is made with advanced technology that uses, on average, approximately 30% less water per garment and reduces chemical use throughout production.
Made by one of the world’s greenest denim mills, Candiani, GUESS Eco denim fabric is created by using a pre-reduced indigo dye that reduces chemical use and lowers overall environmental impact throughout the product manufacturing process. Using reusable stones to distress the denim reduces waste created during production, while pocket linings made with 30% recycled content further reduces waste and diverts plastic bottles from landfill.
“With our first global GUESS Eco collection and larger sustainability
program, we make a promise to a better future through innovation. By
offering high quality product designed with the environment in mind, we
want our customer to know that GUESS understands the world’s
environmental challenges and is working to evolve our practices and
products. Our customers, our employees, and our families can be very
confident that when they wear GUESS clothing, they can feel good knowing
that we are a global brand that cares for our world for generations to
The company will promote the GUESS Eco collection in nearly 100 GUESS
In addition to launching GUESS Eco for World Water Day 2019, GUESS is
also sponsoring a clean water giveaway in partnership with
PackYourBack.org and Little Miss Flint for families in
Guess is prioritizing water in its sustainability efforts after learning that one pair of denim jeans can use over 700 gallons of water throughout its life, as calculated by the GUESS denim water footprint published in its FY16-17 Sustainability Report. Thus, Guess seeks to address water use throughout the lifecycle of denim – from cotton sourcing to denim production to customer care. While Guess Eco focuses primarily on water-saving in denim production, the company is also working to increase sourcing of more sustainable cotton and has recently updated its denim product care guide for customers. Visit guess.com/sustainability for more information.
Established in 1981, GUESS began as a jeans company and has since
successfully grown into a global lifestyle brand.
About GUESS Sustainability
In 2017, GUESS published its second sustainability report and its first
ever sustainability plan. As part of that plan, the company made
commitments to be good water stewards and responsibly source materials.
GUESS ECO are those commitments realized in the form of Guess core basic
essentials recreated with the environment in mind. The company is
actively pursuing company-wide goals for eco materials sourcing and
water saving technology adoption in denim, which it will further detail
in its next sustainability report to be published summer 2019. The GUESS
Sustainability program is global, with Guess Europe launching the first
eco collection in 2015 and will have Eco assortments available
throughout the year in the US,
The company is also an active industry partner on various other sustainability programs. For more information on GUESS Sustainability, visit guess.com/sustainability.