Global brand adds to its men’s + women’s collection made with environmentally conscious materials and processes
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Utilizing water-saving techniques and environmentally friendly practices, all GUESS Eco denim this season, as well as select non-denim styles, features Lenzing’s TENCEL™ Lyocell. Loved for its lightweight, cool and soft hand feel, TENCEL™ branded fibers are derived from responsibly managed forests protected from illegal forest management practices.
GUESS’s Eco Luxe denim, available in six different styles and washes, features TENCEL™ lyocell with REFIBRA™ technology – an innovative process that helps to reduce industry waste by upcycling cotton scraps from manufacturing. The brand’s classic 1981 Skinny and Sexy Curve fits have been developed with Eco Luxe denim fabrication, and can be outfitted with logo and graphic t-shirts and tanks made with 100% Organic cottons well knit tops and dresses made with Lenzing’s TENCEL™ Modal. For men, Eco Luxe slim tapered denim jeans in light to medium washes are seen alongside Super Skinny and Skinny style fits.
“GUESS Eco started as a grassroots initiative from our sustainability and product design teams, and has quickly grown into an important Company initiative. At GUESS we are responding with our resources and our strong commitment to change. The world is watching iconic brands like GUESS and asking ever more demanding questions about the impact we create with everything we do. Our promise is to make a conscious effort to offer high quality products designed with the environment and our communities in mind. I am very proud to see how our associates are using this incredible business as a force to make this world a better place.” –
“The evolution of the GUESS Eco denim to include TENCEL™ x REFIBRA™ brings circularity to denim by utilizing cotton scraps without compromising quality or aesthetics. With the technology in fiber developments, GUESS is on a path to reduce its environmental footprint. We are pleased to partner with GUESS as they raise consumer awareness with educational messages across digital and retail platforms.” –
For a limited time online and in stores, GUESS will offer a reusable tote bag with qualifying purchases starting
The company has outlined its comprehensive sustainability plan and goals in its latest sustainability report published in
*globally and across all
TENCEL™and REFIBRA™are trademarks of
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.
About GUESS Sustainability
In 2019, GUESS published its third sustainability report and updated sustainability plan. As part of that plan, the company made commitments to be good water stewards and responsibly source materials. The company is actively pursuing company-wide goals for eco materials sourcing and water saving technology adoption in denim, which is further detailed in its sustainability report, publicly available online. The GUESS Sustainability program is global, with Guess Europe launching the first eco collection in 2016 and will have Eco assortments available throughout the year in the U.S.,
For more information on GUESS Sustainability, visit guess.com/sustainability.
TENCEL™ is the textile premium brand under the