Iconic fashion brand teams up with global music superstar to create an exclusive ‘GUESS x J Balvin Colores’ capsule collection inspired by his upcoming new album
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200226005171/en/
GUESS?, Inc. Announces the Return of Global Music Superstar J Balvin With Spring 2020 GUESS x J Balvin Colores Capsule Collection and Campaign (Photo: Business Wire)
The campaign features the chart-topping singer in his hometown of Medellín,
“It provided wonderful creative inspiration to envision a new album and corresponding new fashion collection together from the beginning – both connected to how I’ve been exploring new music through a lens of individual colors,” says J Balvin. “It has also been very exciting to shoot the GUESS x J Balvin Colores campaign in the city where everything started for me - to have this huge global campaign with GUESS, spotlight the vibrancy of the people and culture of Medellín. It is another opportunity to show the world how beautiful and amazing
“It’s important to see our collaborative efforts with Jose continue to grow parallel with the partnership over time. What initially started as a collection has turned into year-round energy. We organically elevated the partnership to wardrobe his whole tour and dancers, large festival merchandise moments, amongst other one-offs opportunities. With this new collection, Colores, we really pushed ourselves collectively and we’re excited to unveil our most robust collection for men, women and kids. Balvin’s passion and commitment as a partner is the ideal space to create within.” –
Look for the campaign and other GUESS x J Balvin content in top fashion and lifestyle magazines, at www.GUESS.com, on GUESS’ social platforms, GUESS retail stores, outdoor media, and online.
Early access to the collection will be live at popup experiences in
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. GUESS?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. GUESS? products are distributed through branded GUESS? stores as well as better department and specialty stores around the world. As of
About J Balvin (as of
“Reggaeton’s Global Ambassador” - J Balvin is now one of the top streaming music artists in the world, regardless of language, and has developed a legion of fans represented by over 65 Million social media followers. Hailed by Billboard as “the biggest breakout act Latin music has seen in many years” and Pitchfork as “the face of modern Reggaeton,” Balvin is leading a second generation of Musica Urbana stars that have propelled Latin music to an unprecedented global embrace. Simultaneously, Balvin has become Latin music’s strongest cultural envoy to both the fashion and pop art communities, while becoming one of the music industry’s most in-demand collaborators, and worldwide major festival performers.
2019 saw J Balvin perform in the opening segment of The GRAMMY Awards, named the Premios Lo Nuestro “Artist of the Year” for an unprecedented third consecutive time, collect his fourth LATIN GRAMMY and the “Favorite Latin Artist” American Music Award, and become the first Reggaeton artist on
Having spent 14 consecutive weeks in the #1 position on YouTube Music’s Global Artist chart, and achieving a record-tying 8th video in the exclusive
Source: GUESS?, Inc.