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GUESS?, INC. ANNOUNCES THE RETURN OF GLOBAL MUSIC SUPERSTAR AND FASHION ICON, J BALVIN WITH GUESS ORIGINALS x J BALVIN AMOR COLLECTION AND CAMPAIGN (Photo: Business Wire)
Balvin notes, “We've been collaborating for a couple of years now. The chemistry is great. We have more than a business partnership, it’s a friendship – it's like my family working with Nicolai and GUESS. This newest collab is all about peace and love – that’s what we need right now.”
Imprinting the universal message of “amor y paz” or “peace and love,” the GUESS Originals x J Balvin Amor collection is a revival of happiness and positivity.
The collection offers a mix of vibrant and pastel colors in a variety of uplifting hues. Expressive graphics such as swirl stripes, hearts, and clovers are seen throughout the collection, adding to the playful vibe of the capsule. While staying true to the brand’s DNA, the men’s collection features a new take on the GUESS Originals cargo pant with relaxed profile and elevated twill fabric, as well as eco rayon camp shirts that pair with coordinating swim trunks. Core pieces like the denim trucker jacket and carpenter pant were enhanced with vibrant graphics that speak to the overall theme of the capsule. The women’s collection offers an array of easy-to-wear graphic shirts, coordinating swimsuits and tops, and various matching sets. Summery pieces such as the crochet tops and dresses, and bright-colored accessories round out the line and lend to the laid-back, vibrant lifestyle of both GUESS Originals and J Balvin.
This collection pushes the importance of mental health for all and includes a variety of men’s and women’s pieces along with select children’s styles. The 47-piece collection ranges from
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of
About J Balvin
Global superstar, entrepreneur and committed mental health advocate, J Balvin, is a highly-decorated music icon with wins across Billboard Music Awards, American Music Awards, Latin GRAMMYs and many others. As a Latinx artist, he has steadfastly broken cultural barriers and become one of the Top 10 most streamed artists globally developing legions of fans worldwide. Hailed by Billboard as "the biggest breakout act Latin music has seen in many years" and Pitchfork as "the face of modern Reggaeton," Balvin is leading a second generation of Musica Urbana stars that have propelled Latin music to an unprecedented global embrace that transcends genres. The 2017 chart topping “Mi Gente” with
In addition to his many successes in music, J Balvin has been one of the first Latinx’s to forge partnerships with notable brands across lucrative categories. In 2019, he became the first male Latinx lead with a GUESS campaign, followed by the 2020 announcement of his highly-anticipated and successful J Balvin x Air Jordan 1, which marked him as the first Latinx artist to have an official collaboration with the iconic
Looking to mentors who went from artists turned moguls like
Source: GUESS?, Inc.