This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190530005674/en/
In honor of this exciting partnership, GUESS will be launching an exclusive collection of concert merchandise as the official “It’s My Party” Tour merchandise partner. Select pieces from the capsule collection will be available at GUESS stores and at guess.com and will feature various concert t-shirts, as well as a classic GUESS denim jacket with a colorful J.Lo pop art graphic on the back. The full assortment of merchandise will be available for sale at the “Official Tour Merchandise” pop-ups within the concert venues.
The global brand will promote the concert tour and limited-edition merchandise with messaging in storefront windows, in-store signage, email marketing, and a sweepstakes that allows any GUESS customer to be eligible to win concert tickets to the hottest tour of the summer and autographed tour merchandise signed by Jenny from the Block herself.
There will be multiple on-site activations and branding touchpoints within the concert arenas including highlight videos that will play for all concert goers. Jennifer Lopez’s back-up dancers will wear custom designed GUESS pieces, as well as for rehearsals. Jennifer will also conduct her after-show meet and greets wearing looks from GUESS and Marciano.
GUESS x
Friday, June 7 | Los Angeles, CA | The Forum | ||||||
Saturday, June 8 | Los Angeles, CA | The Forum | ||||||
Monday, June 10 | San Diego, CA | Pechanga Arena | ||||||
Wednesday, June 12 | Sacramento, CA | Golden 1 Center | ||||||
Thursday, June 13 | San Jose, CA | SAP Center | ||||||
Saturday, June 15 | Las Vegas, NV | T-Mobile Arena | ||||||
Sunday, June 16 | Phoenix, AZ | Talking Stick Resort Arena | ||||||
Wednesday, June 19 | Denver, CO | Pepsi Center | ||||||
Friday, June 21 | San Antonio, TX | AT&T Center | ||||||
Saturday, June 22 | Edinburg, TX | Bert Ogden Arena | ||||||
Monday, June 24 | Dallas, TX | American Airlines Center | ||||||
Tuesday, June 25 | Houston, TX | Toyota Center | ||||||
Friday, June 28 | St. Paul, MN | Xcel Energy Center | ||||||
Saturday, June 29 | Chicago, IL | United Center | ||||||
Sunday, June 30 | Chicago, IL | United Center | ||||||
Wednesday, July 3 | Milwaukee, WI | Summerfest | ||||||
Friday, July 5 | Detroit, MI | Little Caesars Arena | ||||||
Sunday, July 7 | Toronto, ON | Scotiabank Arena | ||||||
Monday, July 8 | Toronto, ON | Scotiabank Arena | ||||||
Wednesday, July 10 | Montreal, QC | Centre Bell | ||||||
Friday, July 12 | New York, NY | Madison Square Garden | ||||||
Saturday, July 13 | New York, NY | Madison Square Garden | ||||||
Tuesday, July 16 | Mansfield, MA | Xfinity Center | ||||||
Wednesday, July 17 | Washington, DC | Capital One Arena | ||||||
Friday, July 19 | Newark, NJ | Prudential Center | ||||||
Saturday, July 20 | Philadelphia, PA | Wells Fargo Center | ||||||
Monday, July 22 | Atlanta, GA | State Farm Arena | ||||||
Tuesday, July 23 | Orlando, FL | Amway Center | ||||||
Thursday, July 25 | Miami, FL | American Airlines Arena | ||||||
Friday, July 26 | Miami, FL | American Airlines Arena | ||||||
Saturday, July 27 | Miami, FL | American Airlines Arena | ||||||
About
Established in 1981, GUESS began as a jeans company and has since
successfully grown into a global lifestyle brand.
About
Jennifer Lopez is an award-winning singer, actress, producer, and
entertainer who has established herself in both music and film. She is a
successful recording and touring artist who has sold over 75 million
records and has a cumulative worldwide box-office gross of over
View source version on businesswire.com: https://www.businesswire.com/news/home/20190530005674/en/
Source:
Kaitlyn Quail
GUESS?, Inc.
212.852.0568
kquail@guess.com
Jennifer Lopez Media Contacts:
Chantal
Artur – artur@sunshinesachs.com
Erin
Piepenbrok – piepenbrok@sunshinesachs.com