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Backed by the company’s chain-wide in-store, digital and online
marketing campaign, it is GUESS’ mission to encourage men and women
everywhere to recycle their wardrobe and give it new life. In exchange
for bringing in a minimum of 5 pieces of clothing or footwear to any
local GUESS, Factory, G by GUESS, or Marciano store in
GUESS has partnered with I:CO to reduce textile waste and help create a circular fashion system where unwanted clothing and shoes can be reprocessed and used over and over again in a continuous closed loop production cycle. Through I:CO’s innovative retail take-back system and worldwide infrastructure, wearable items get a new life as secondhand goods. Unwearable items are resourced into new products like cleaning cloths or recycled into fibers for products such as insulation and new textiles. Reusing and recycling saves resources and allows valuable raw materials to be reprocessed, ultimately helping to protect our environment.
“We admire GUESS’ sustainability efforts and its commitment to textile
“GUESS has joined a global industry pledge to advance a circular fashion
system – the idea that fashion should last, and be continuously
repurposed, reused and recycled.” says
GUESS’ commitment to circular fashion is part of the GUESS Sustainability Plan that was disclosed in its independently audited FY16-17 sustainability report published last year. Since then, GUESS has joined the Better Cotton Initiative and has issued a responsible sourcing policy on rayon and other cellulosic materials to protect forests and local communities. For more information and the latest updates on Guess Sustainability, please visit www.guess.com/sustainability.
Established in 1981, GUESS began as a jeans company and has since
successfully grown into a global lifestyle brand.
I:CO®, short for I:Collect, is a global solutions provider for apparel, footwear and other textiles collection, certified sorting, reuse and recycling. Through its innovative retail take-back system and worldwide infrastructure, I:CO aims to keep consumers’ used clothing and shoes in a continuous closed loop production cycle where these good can be reprocessed and reused again and again. This reduces waste, preserves resources, and protects the environment. For more information, please visit: www.ico-spirit.com.