LOS ANGELES--(BUSINESS WIRE)--Jul. 26, 2018--
GUESS, the global lifestyle brand famous for its trend-setting denim and
unforgettable ad campaigns, and the Los Angeles Football Club of Major
League Soccer (MLS) are embarking on a 360-degree partnership launching
today, July 26, 2018.
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LAFC (Photo: Business Wire)
Through this partnership, GUESS will become the official denim partner
who will be the provider of off-field custom suiting and fashion looks
for the historic, new professional men’s soccer team in Los Angeles.
Players will be seen in custom Italian made suiting made by Marciano, a
sophisticated brand extension under the GUESS umbrella as well as
contemporary fashion looks from GUESS’ men’s line, infusing style and
personality into the American professional soccer scene.
The partnership, a first of its kind in MLS and for the iconic fashion
brand, will span across a 3-year commitment supporting the new team
which plays in the heart of the city that has been the birthplace of
GUESS since 1981. GUESS has always had a strong connection to the
surrounding community and takes prides in being one of the first denim
brands to establish roots in downtown Los Angeles. From philanthropy to
education, the city of Los Angeles has always been central to GUESS’
ethos and brand identity.
LAFC is coached by Bob Bradley and includes MLS All-Stars Carlos Vela
and Laurent Ciman, as well as standouts such as Marco Urena, Diego
Rossi, Adama Diomande and Benny Feilhaber. LAFC’s 30-person ownership
group is comprised of local leaders and innovators of industry with
intellectual capital, financial prowess, operations expertise and
success in the fields of entertainment, sports, technology and media -
such as Peter Guber, Will Ferrell, Mia Hamm, Nomar Garciaparra and Magic
Banc of California Stadium, the new state-of-the-art home of LAFC, is
less than three miles from the GUESS HQ making this a synergistic move
for the brand and the team.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since
successfully grown into a global lifestyle brand. Guess?, Inc. designs,
markets, distributes and licenses a lifestyle collection of contemporary
apparel, denim, handbags, watches, footwear and other related consumer
products. Guess? products are distributed through branded Guess? stores
as well as better department and specialty stores around the world. As
of May 5, 2018, the Company directly operated 1,020 retail stores in the
Americas, Europe and Asia. The Company’s licensees and distributors
operated 624 additional retail stores worldwide. As of May 5, 2018, the
Company and its licensees and distributors operated in approximately 100
countries worldwide. For more information about the Company, please
The Los Angeles Football Club (LAFC) is the newest MLS soccer club
serving the greater Los Angeles area. LAFC is dedicated to building a
world-class soccer club that represents the diversity of Los Angeles and
is committed to delivering an unrivaled experience for fans. LAFC’s
ownership group is comprised of local leaders and innovators of industry
with intellectual capital, financial prowess, operations expertise and
success in the fields of entertainment, sports, technology and media.
LAFC is invested in the world’s game and Los Angeles, completing the
22,000 seat Banc of California Stadium and a top-flight training center
on the campus of Cal-State Los Angeles. For more information about LAFC,
visit LAFC.com and LAFC.com/presskit.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180726005807/en/
Source: GUESS?, Inc.
Los Angeles Football Club